Local Service Ads
“The Google Guarantee: Boosting Trust and Local SEO for Your Business“
In the world of online business, having good SEO and utilizing Search Engine Marketing are crucial strategies for success. Keeping your Google Business Profile up to date with fresh photos is also essential. However, there’s one aspect that might be missing from your business arsenal—the coveted “Google Guarantee.” If you haven’t heard of it, you’re not alone. But what exactly is The Google Guarantee, and why does it matter? Let’s delve into the details and explore how your business can benefit from it.
The Google Guarantee is a program provided by Google that aims to benefit both businesses and customers alike. It is an integral part of Google’s Local Service Ad program, designed to provide customers with a sense of security when engaging with service providers.
The program offers two types of badges: the Google Screened Badge and the Google Guarantee Badge. The former appears as a green check mark and is exclusively available to specific service providers like lawyers, law firms, and childcare providers. The latter is a green circle with a white check mark and is applicable to all other businesses. These badges serve as visual indicators to potential customers, signifying that the businesses have met certain criteria set by Google.
To obtain the Google Guarantee, businesses must undergo a comprehensive background check conducted by Google and its partners. This process ensures that your business holds the necessary licenses in compliance with local and national regulations. Additionally, background checks are performed on your employees to verify their licensing credentials, if applicable. Google also cross-checks against various national registries to screen for any red flags, such as sex offenders or potential ties to terrorism. Furthermore, a criminal background check is carried out on the business owner, and any previous civil litigations involving the business are investigated. The best part is that these screenings and background checks come at no cost to the business. In some cases, temporary workers or subcontractors associated with your business may also undergo background checks.
Now, you may wonder, why should your business strive to obtain the Google Guarantee? One of the most significant advantages is the boost it provides to your local SEO efforts.
With the Google Guarantee, you gain access to Local Service Ads—a powerful tool in the realm of local search engine optimization. These ads are tailored specifically for businesses that have obtained the Google Guarantee, granting them a competitive edge over others in their local market.
By featuring your business prominently in local search results, Local Service Ads can significantly enhance your visibility and attract more potential customers.
Beyond the SEO benefits, the Google Guarantee also instills a sense of trust and credibility in potential customers. Seeing the green check mark and being informed that Google places its trust in your business can have a profound impact on consumer perception. In the United States, even voice searches provide information on whether a business is Google Guaranteed.
The presence of the Google Guarantee Badge reassures customers that they are dealing with a reputable and reliable business, increasing their confidence in choosing your services over competitors. The little green check mark holds significant weight when it comes to building trust in the minds of consumers.
In conclusion, The Google Guarantee is a valuable asset that can elevate your business to new heights. Moreover, the trust and confidence instilled in potential customers through the presence of the green check mark can give your business a significant edge over competitors. So, if you haven’t explored the realm of The Google Guarantee, it’s time to consider taking advantage of this powerful program and reaping the benefits it offers.
Count on New Phase to unlock the full potential of Google Guarantee Local Service Ads and empower your business’s digital success.